SEO foundations that make your website easier to understand and find
Practical SEO improvements that help search engines and visitors understand what your business does, where you work and which services matter most.
Businesses with a website that exists, but has weak search signals, unclear service pages, poor metadata or limited local relevance.
The site exists but is hard for visitors and search engines to understand.
Cleaner signals so the right people can find and understand you.
02 Scope
Included
- +Page title review
- +Meta description review
- +Heading structure
- +Service-page recommendations
- +Internal linking
- +Image alt text basics
- +Indexability checks
- +Sitemap and Search Console checks
- +Local keyword alignment
- +Priority SEO recommendations
Not included
- ×Guaranteed rankings
- ×Link building
- ×Monthly content production
- ×Paid ads
- ×Large technical SEO for complex websites
- ×Full SEO campaign
- ×Spammy location pages
03 How
it works
- 01Review current pages and search signals
We look at the existing pages, structure, metadata and how the site is currently understood by search.
- 02Identify missing or weak foundations
Gaps in page titles, headings, internal links, service-page clarity and local relevance are noted.
- 03Improve agreed items or provide a clear action plan
We either make the improvements directly or hand over a prioritised plan you can work through.
- 04Check indexability and Search Console basics
Sitemap, indexing, errors and basic Search Console signals are checked and cleaned up.
- 05Recommend next content or service-page improvements
Practical next steps for stronger service pages or supporting content are outlined.
04 Pricing
Final pricing depends on the size of the website, the number of priority pages and whether recommendations are implemented by Mainline or handed over as an action plan. This is a focused foundations project, not an ongoing SEO campaign or a guarantee of rankings.
05 FAQs
01Is this a full SEO campaign?+
No. SEO Foundations focuses on getting the basics right: structure, metadata, internal linking, service-page clarity and local relevance. It is not a monthly content or link-building campaign.02Do you guarantee rankings?+
No. Anyone guaranteeing search rankings should be treated with caution. We focus on the work that genuinely helps your pages be understood and considered.03What is included in SEO Foundations?+
A review and improvement of page titles, meta descriptions, headings, internal links, image alt text, indexability, Search Console checks and local keyword alignment, with a priority action plan.04Do I need new pages?+
Sometimes. If a service is missing a proper page or the structure is too thin, we will recommend new or improved pages as part of the action plan.05Does this include local SEO?+
It covers the local relevance side of your website. The Google Business Profile side is handled separately under Google Business Profile Review & Optimisation.06Can this be added to a website refresh?+
Yes. SEO Foundations is often combined with a refresh or a new website, so structure, copy and metadata are improved together.
Ready to take the next step?
Tell us a little about your business and what is not working. We will reply with a clear next step.