Website refreshes for businesses that need to look sharper online
For businesses with an existing website that needs clearer messaging, stronger structure or a more professional online presence. Mainline keeps what is genuinely useful, improves what is weakening trust, and rebuilds the key pages around clarity, credibility and enquiries.
Businesses with an existing website that needs clearer messaging, stronger structure or a more professional online presence.
The site is in place but the messaging, structure or presentation no longer does the business justice.
A clearer, easier-to-trust website built on the pages worth keeping.
02 Scope
Included
- +Existing site review
- +Content and page inventory
- +Refined sitemap
- +Homepage refresh
- +Key page redesign
- +Mobile responsive rebuild
- +Trust signal improvements
- +Enquiry-flow improvements
- +SEO-conscious launch checks
- +Domain launch support
Not included
- ×Full rebrand
- ×Large copywriting project unless scoped
- ×Complex integrations
- ×E-commerce
- ×Booking systems unless scoped
- ×Ongoing SEO campaign
- ×Unlimited revisions
- ×Managing email unless scoped
03 How
it works
- 01Review the current website
We look at the existing pages, structure, content and enquiry journey to understand what is helping and what is holding the site back.
- 02Decide what to keep, remove or rebuild
Useful content and existing search value are protected where possible. Weak pages, unclear sections and outdated layouts are marked for improvement.
- 03Agree the scope and timeline
The work is defined before the project begins, including pages, priorities, timeline, pricing and what is needed from you.
- 04Rebuild the key pages
The agreed pages are rebuilt around clearer structure, stronger trust signals, better mobile layouts and a more direct enquiry path.
- 05Review and refine
You review the refreshed pages and we make practical refinements before preparing the site for launch.
- 06Carry out pre-launch checks
Forms, links, mobile layouts, metadata, page titles and basic launch details are checked before the site goes live.
- 07Launch and hand over
The refreshed site is launched, handover notes are provided, and ongoing support can be agreed if useful.
04 Pricing
Final pricing depends on scope, page count, content requirements, platform, complexity and launch requirements. Everything is agreed in writing before work begins. Third-party costs, such as domains, hosting, email, stock imagery, premium fonts or booking tools, are excluded where required.
05 FAQs
01Can you use my current website as a starting point?+
Yes. A refresh is built around keeping what is genuinely useful and improving the parts that are weakening trust, clarity or enquiries.02Will my search rankings be affected?+
We take SEO-conscious steps at launch, including preserving valuable URLs, updating internal links and reviewing metadata, so existing visibility is protected as far as practical.03Can you keep my existing domain?+
Yes. Your domain stays with you. We can support the launch on the existing domain or help with sensible improvements where needed.04Will my email be affected?+
No. Email is configured separately from the website and a refresh does not change your existing mail setup unless that work is specifically scoped in.05How many pages are included?+
A refresh typically focuses on the homepage and the most important service or information pages. The exact number is agreed during scoping.06How long does a refresh take?+
Most refresh projects run over a few weeks, depending on the size of the site, content readiness and review turnaround.07How is this different from a full new website?+
It is a different route, not a smaller one. A refresh works with the pages, content and structure that are worth keeping. A full design and development project starts from a blank sitemap. Which route fits depends on the site you have and where you want to take it.
Ready to take the next step?
Tell us a little about your business and what is not working. We will reply with a clear next step.